Airtel Unveils – “Win Customers for Life” Strategy

Airtel Win Customers for life StrategyAt Analysts Conference, Bharti Airtel Management shared Color on its new Strategy – Win Customers for Life. This is developed on its underlying five-pronged strategy: 1) better go-to-market excellence; 2) voice pricing – no need to undercut; 3) data pricing in such a way that data ARPU grows; 4) focus on data and digital services (m-commerce); and 5) war on waste, i.e manage costs better. Subscriber growth has accelerated in the past one year, which is ahead of competition vs. previous years. However, ARPU increase will be led by subs taking 3G and 4G.

Airtel believes networks will be a key differentiator, especially on data. The (more…)

Airtel Pre-Paid Night Unlimited Voice / Data Pack

Airtel Night unlimited Talk PlansIndia’s Leading Wireless Operator, Airtel has decided to make the right use of Unused Spectrum and Network at Night.

Airtel launched Night Unlimited Calling pack at just Rs 7 / Month where in you can make Local Calls to any Airtel Mobile and talk for unlimited time between Midnight 00:00 to 06:00 Hours every day.

In order to develop taste for Indians towards Data Services, you can surf and browse as much as you want on Airtel 2G GPRS Data network with the (more…)

How Airtel Pre-Paid Tariffs Changed in Jan-Feb 2014 ?

Airtel PrePaid Mobile TariffsOur recent channel checks suggest that operators across circles continue to withdraw / reduce discounted / free minutes; however, the pace appears to have slowed. While we also picked up increasing instances of rising discounts (i.e., a reduction in RPM), the overall trajectory still remains with an upward bias on realisations. Our discussions with retailers also indicated that commission levels have remained stable over the past 6-8 months (possibly indicating this cost may not be squeezed any more).

Airtel India Increased tariffs across 16 Circles in Pre-Paid Segment leading to higher RPM while it had to offer Discounts to Competition to maintain the Average MoU Traction in 6 Circles where it reduced tariffs (more…)

Airtel’s First 100 Mn Subscribers in 15 Years Next 100 Mn in 5 Years

Airtel IndiaIndia’s leading Integrated Telecommunications company has reached 200 Mn Mobile Subscribers and continues to be the Numero Uno in India. Airtel which started operations in 1994 took 15 years to get 100 Mn subscribers [2009] to its platform and just 5 years for the next 100 Mn subscribers [2014].

Gopal Vittal, Joint MD& CEO (India), Bharti Airtel told us

We are delighted to have reached this major milestone. It is gratifying to see the trust our customers have reposed in our brand and it will be our endeavor to continue (more…)

Escalate Complaint against Airtel, Reliance, Vodafone, Idea by Dialing 1037

1037 Mobile Helpline for Telecom ComplaintsDespite best efforts from the Government to regulate the Telecommunication industry with prudent billing norms, Operators like Airtel, Reliance, Idea Cellular have resorted to malpractices with their very own customers such as unauthorized mobile balance deductions by activating Value Added Services the customer has not subscribed to. The TRAI and the DoT established Internet / Web Based Complaint Cells but didn’t take off due to poor reach of broadband & the internet.

A High level committee looking into this problem just a while ago has told us that they have circulated a notification to all (more…)

Airtel Hikes Mobile Charges for 3% to 100% RPM Impact

Airtel IndiaIndia’s Largest Cellular Service Provider, Bharti Airtel hiked voice call tariffs across the board so as to have a net gain RPM impact between 3% to 100%. The following chart shows how tariffs have increased in August / September represented by circle name, old tariff followed by new tariff, the change and the impact

  • Chennai Tariff Voucher of Rs69, tariff validity 28 days, local calls to mobile no. @ Rs0.30/min Tariff Voucher of Rs85, tariff validity 28 days, local calls to mobile no. @ Rs0.30/min The pack was discontinued, and now reintroduced at a higher fixed monthly cost RPM impact of 14%
  • Chennai Tariff Voucher of Rs97, tariff validity 28 days, local calls to own network@ Rs0.10/min – Tariff Voucher of Rs115, tariff validity 28 days, local calls to own network@ Rs0.10/min – The earlier pack was discontinued, and now reintroduced at a higher fixed monthly cost RPM impact of 18%, impact will reduce with increasing usage
  • Delhi Combo pack of Rs46, validity 28 days (more…)

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