The initial spike in Google search volumes at the time of a car launch tells us a lot about the curiosity generated by the traditional media campaigns. Data shows the digital buzz captured by the Maruti Suzuki Baleno overshadowing other car launches in comparison.
Advance bookings and Google inquiries linked. We plot search-share in the launch week alongside advance bookings and find the two moving in tandem. This linear association can be used along with advertising budgets to assess the effectiveness of a campaign or the interest generated by a car launch. Higher traditional ad spends can guarantee more eyeballs (or rating points), but this may not
always translate into interest. It appears that search trend activity can differentiate between viewership and interest.
