Author Topic: Video Wars - Facebook Vs YouTube  (Read 2353 times)

wiredlife

  • Hero Member
  • *****
  • Posts: 934
    • View Profile
Video Wars - Facebook Vs YouTube
« on: August 03, 2015, 11:00:00 AM »
With growing traction for online Video, everybody is bullish on FaceBook's video plans, there is also a significant growth opportunity for YouTube.

FB Video will likely impact growth (particularly if FB launches a stand-alone app, as we expect), but there are enough eyeballs & ad dollars for both to grow ahead of the market, given continued mis-execution by potential competitors (YHOO, AOL, video networks, etc...). We believe GOOG, FB, and others will continue to aggressively target TV ad budgets for large-scale brand-based advertising campaigns. This bucket of ad dollars represents the single-largest untapped opportunity for online ad platforms, and successfully targeting these budgets could result in upside to consensus estimates over time. The video opportunity is GOOG?s biggest near-term driver of revenue growth.