The launch of the new Just Dial app was delayed as the company wanted to introduce a best of breed app integrating all the search and transaction options with its traditional search model. It currently has ~150,000+ vendors on its search plus platform. At present the company is conducting ~4,000 (40-60% conversion rate) reverse auctions per day and gets requests for upto 2,000 doctor?s appointment per day. This is significantly higher than anticipation and the management is very optimistic about the segments such as ecommerce, travel, doctor appointments and food ordering segment over the long term. In their view, revenue from search and search plus services could be equal in 2020.
The management believes that amongst the ecommerce players Just Dial has the most efficient pricing discovery platform. Key advantages above the other ecommerce marketplaces are (a) faster and same day shipping as majority of vendors operate locally and (b) replacement of goods purchased is faster as compared to other players. The aim is to offer superior and rich user experience. It does not see any reason to alter its business strategy
Growth in the traditional online classifieds business is strong. The technology eco system is driving many consumers online and hence vendors are looking for online presence. Voice search is coming down due to higher adoption of mobile and PC searches.
