Results of 2015 Apple Pay and Mobile Payments Survey
Only 2% of survey respondents used mobile wallets online and in stores, while 11% used Paypal / Square etc. for online transactions. About one-third of respondents were comfortable being tracked in store in exchange for offers.
85-90% of mobile wallet users are willing to try it again. Size of transactions mainly small but 16% of Google Wallet users noted large transactions too. Significant disparity on usage frequency amongst Apple Pay and competing wallet users with just under 50% using Apple Pay 2-3x per month while majority of competing wallet users have only used it once. Apple Pay users more likely to use the service across physical stores while competing wallet users mainly online or in the Google Play store. Convenience and Security are key factors for usage of all mobile wallet users but Apple Pay users cite speed as another key factor while competing wallet users cite mobile deals as a reason for usage. Limited merchant locations was cited as an issue amongst Apple Pay users. Within concerns, credit card info security ranked higher amidst non Apple Pay users vs Apple Pay users.
