The daily downloads of iOS Top 200 apps in the US rose to 7.8m in Oct (+39% YoY/+42% MoM), mainly driven by the launch of iPhone 6/6+ and the iOS 8 upgrade.
The average customer acquisition cost declined to US$2.16 in Oct from US$2.25 in Sep. Advertising costs for apps however remain high due on persistently intense industry competition. Cost per install rose to US$1.46 (+59% MoM) on iOS. The Android platform, on the other hand, only saw a US$1.15 (+1% MoM) cost per install in Oct. Loyal customers on Android however showed better growth momentum. Average spending on apps rose to US$0.1 (+28% MoM) in 3Q14. Android had a market share of 83.6% vs iOS at 12.3% in 3Q14 globally.
Chinese iphone app store offer
Total iOS distributions in China have also likely been driven by strong demand for the iPhone 6/6+, as well as series of promotions on iOS. Apple recently launched a short term promotion across many of the apps on its platform, charging only RMB1 per download in China, an initiative which surely must have driven download volumes across many apps. Daily downloads of VVebo on the first day of the promotion, for instance, grew to be 150x higher than normal days.
