Author Topic: Why Flipkart needs to be Worried about Amazon Onslaught ?  (Read 2266 times)

wiredlife

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Why Flipkart needs to be Worried about Amazon Onslaught ?
« on: July 21, 2016, 11:27:59 AM »
Flipkart is fully funded for the next two years, Indian e-tail appears more challenged as Amazon makes substantial inroads. i) market share increased to about 25% ii) $3bn in additional funding commitment; iii) continued growth in inventory.

Management is not really concerned about Amazon; it is mainly that return on investment on Flipkart would have been lower than other opportunities they can find (hence did not participate in last couple of funding rounds). Similarweb data (which includes mobile) shows that Amazon has taken the market leadership in terms of total visits and average visit duration.