Broadband India Forum

Web 2.0 & Services => Web 2.0 => Topic started by: wiredlife on April 06, 2015, 05:13:14 PM

Title: Facebook Log-In the Digital Platform Authentication Key
Post by: wiredlife on April 06, 2015, 05:13:14 PM

Facebook log-in is being widely used off Facebook and represents a Trojan horse for enhancing its people-based data and for upselling other solutions to app developers, in our view. The company said that over 80% of the top 100 gross apps in the US use Facebook log-in and apps that use Facebook log-in see on average a 10% life in log-in conversions.

FB disclosed that 80% of the top 100 grossing third-party apps are using Facebook log-in for authentication, which highlights the broad reach of the FB platform across both the iOS and Android ecosystems.