Crunching Data from Online Retailers, Data suggests that Electronics and CDIT (consumer durables information technology) products dominate the current online buying space by Indians. In terms of value, electronics is the largest category ? it has a 47% share of the online retail market.
Within electronics, mobile phones, laptops, tablets, and cameras are big purchases. A large logistics company that partners with ecommerce players for deliveries said that electronics (and particularly mobiles) form a very large share of their deliveries. Flipkart sold over half a million mobiles in just one day on its Big Billion Day sale on 6th October. Flipkart and Snapdeal list over 3,000 stock-keeping units (SKUs) and 5,000 SKUs of mobiles respectively on their portals. The average ticket size in electronics is estimated to be Rs 5,000.
Apparels, footwear, and accessories are the next largest categories bought online, with a 31% share. While this category has a lower share (in value terms) than electronics, it clocks the highest volume amongst all categories. The average ticket size in this segment is around Rs 2,000. The rest of the online pie is fragmented between books, home furnishing, baby products and others.
