The key characteristics of the online real estate market.
Size of the online market is estimated to be about Rs 3 bn in a Rs 60 bn real estate advertising market. Within this, 99acres has a 30% traffic and revenue share. Mobile share of session is 35% for FY2015 as estimated by Google Analytics.
99acres is among the top two players in the online real estate advertising market with a share close to 30% over the past nine months. Magic bricks giving it tough competition for the leadership spot (has had similar or higher market share across this period). In April 2015, housing.com started to gain market share after the launch of its advertising campaign.
As of 27 May, 2015, 99acres has 840,000 listings of which ~31% are owner listings. About 7,400 listings got added on this date, with a 85:15 residential: commercial mix. In FY2015, the mix of customers in revenues was even between builder and agent/broker.
