According to the report, approximately 70% of users access their tablets every day, with an average time spent of 1.9 hours per day. The report noted that iOS users on average install 16 apps, compared with 12 for Android users. In terms of user demographics, the report claimed that tablet PC users are mainly white-collar, with approximately 65% of them having monthly incomes of over RMB3,000
Advertising cost in terms of CPM is higher on tablet PC's compared with smartphones and PC's due to higher user pedigree and better
display qualities. Leading online video player Youku has already put much effort into this area in rolling out its multiscreen strategy. In addition, the relatively low ad inventory levels on tablets also imply some upside potential.
