As a result of the rapid development of mobile internet, internet finance companies are feeling increased pressure to deal with the massive amount of customer request simultaneously and to serve a diversified customer base with complex requirements and low loyalty. The traditional financial services cannot provide the user experience that meets the customers' needs.
To solve the challenges, internet finance companies should aim for (1) best-in-class user experience that includes personalised, smart, forward-looking and active services; (2) big data capabilities to study and understand customer's past behaviour, financial record and social data; and (3) highly effective, low cost solution to support simultaneous requests, 24-hour service, complex requests and to deal with multi-end, multi-system environment.
