Global spending on Digital Advertising outpaced TV ad spending for the first time in 2017. Considering how great a role television used to play for generations of media consumers, this is quite a revolutionary development. And it shows how important Digital Advertising has
become.
The Big Demand for Ads - Search Advertising, Social Media Advertising, and Online Classifieds are categorized with in-page ads as Banner Ads, and in-stream ads – be it videos or text overlays – are part of Video Advertising.
Google the Global Leader commands a major share of the 45% Online Advertising Market in Search Advertising with a volume of US$159 billion in 2020. The global Social Media Advertising market size is about US$99 billion in 2020.
Although we can observe an advancement in the field of targeting solutions, Banner and Video Advertising still face the challenge of
reaching the right audiences. They have a much more random advertising environment than social networks and search engines. With a volume of US$53 billion, Banner Advertising has a share of only 15% of the total Digital Advertising market. Video
Advertising has an even smaller share of 8%, corresponding to a market volume of US$27 billion.
Online Classifieds make the smallest contribution to overall market revenues with US$19 billion in 2020.
Together, in 2025 it is estimated that the following verticals will have a share of USD 500 Billion as under,
Search Advertising - 203 B
Social Media Advertising - 135 B
Banner Advertising - 73 B
Video Advertising - 50 B
Classifieds - 25 B
