Author Topic: Zomato Traffic Analysis  (Read 7779 times)

wiredlife

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Zomato Traffic Analysis
« on: December 03, 2015, 03:19:22 PM »
65% of Zomato?s total traffic is through mobile, with 35% through desktop. Mr. Goyal suggests that mobile is gaining ~8% share every month despite the fact that desktop is still growing. Zomato?s revenue stream is platform-agnostic;

About 6% of listings on Zomato are paid ? down from ~10% in January due to significant increases in listings (i.e., increase in denominator). The count of total listed restaurants is ~80,000 currently;

longer-term, if the market pans out per Zomato?s expectations, advertisements should contribute ~40% of total revenues, food ordering should account for 30% of total revenues, and the remaining 30% should come from other products such as table booking and  SaaS-based products.