Spends on online classifieds in India will be `28.8bn in 2015, according to a KPMG-FICCI study. It accounts for c50% of total digital advertising in India which in-turn, is 10% of total advertising spend, significantly below the global averages. This is projected to change led by a) growing internet penetration; b) shifts in demographics of online population; c) evolving consumption patterns; and d) emergence of an online ecosystem that eases and facilitates follow-on transaction. KPMG-FICCI estimates online classifieds segment to grow at 21%+ CAGR over 2014-19E vs. 15% CAGR for overall advertising spend.
