MakeMyTrip in the Conference Call told cumulative mobile downloads have increased to 5.5m (vs 4.1m in 2Q). Overall 40% of its monthly unique visitors access through mobile web/app. 20% of its domestic flight bookings and 34% of its domestic stand-alone hotel bookings are currently from mobile. Management maintained that mobile and marketing would be key areas of investments going forward.
The company made its first investment from its travel innovation fund during the quarter (Simplotel.com). The total domestic hotel properties available at its website have increased from 15.5k in 2Q to 20k in 3Q. The total international properties available through its website would be over 190k.
Higher net revenue margins in H&P segment were driven by higher volumes and shift in product mix from domestic to international packages. During aggressive flash sales of air tickets, OTAs like MMYT gain market share, as per management.
