For the majority of Internet users in India, mobile devices are their primary portal to the online experience. Only about 5 percent of
users in India own personal computers. According to Unitus Seed Fund, 34 percent of people in India access the Internet
exclusively through mobile phones.
In light of the strong disparity between PC and mobile usage in India, some companies have crafted their business models to capitalize on the mobile revolution.
Flipkart, India?s largest e-commerce marketplace, caters to the huge numbers of people in India?s towns and cities who rely on mobile devices for commerce. Consumers can use the Flipkart app to search, share, compare prices, and shop from thousands of third-party vendors in more than 70 categories.
More than 10 million people in India have installed the Flipkart app. Mobile traffic growth for the app is twice that of PC-driven traffic
growth, and over 50 percent of the company?s traffic comes through the mobile app and the mobile website. Flipkart anticipates that mobile commerce through the app will constitute more than 75 to 80 percent of all user traffic in India by 2016.
