Rocket Internet India CEO Heavent Malhotra believes Indian eCommerce market could grow to 3x in next 2 years as online shoppers increase from 35m to 100m. Further as the overall base of online shoppers grows significantly, the cost of user acquisition will continue to come down over coming years. The market and consumer expectations have moved beyond price which is increasingly becoming a hygiene factor and differentiating factors would be better choice, faster delivery and brand positioning in the minds of consumers.
Rocket Internet India has a portfolio of 7 companies and it aims to be the market leader in the respective segments. Overall market is too dynamic and very hard to predict as last 3 years it has grown far beyond its expectations. Within fashion, the key factor would be mix of private brands over time. Currently Jabong has approximately 20% of its business coming from private brands.
One of the key drivers has been mobile as it now accounts for 60-70% of revenues for many key internet platforms from less than 2-3% 2 years ago.
