Qunar recently further expanded its hotel coverage to lower end hotels in China; including inns, hostels, apartments, etc. Prices in this range of accommodation run as low as RMB20/bed/night or even less. Qunar mainly offers these low-end hotels through group-buy, cash rebate, direct sales and flash sales. The average daily booking volume of Qunar's Low-end hotel segment during the Golden Week was some 73% higher than the volume in the prior week. Unique Visitors (UV's) were some 40% higher, and conversion ratio was ~25% higher, according to survey data from ctcnn.com.
Qunar remains #1, with a total of 6 apps and cumulative downloads of 166m (+13% MoM) as of Sep 2014. Ctrip came in #2 with total 4 apps and total downloads of 164m (+20% MoM). Tong Cheng, ranked #5, is ramping quickly with 37% MoM growth for total downloads of 113m.
