Author Topic: Reliance Jio Infocomm's Convergence Strategy  (Read 2499 times)

wiredlife

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Reliance Jio Infocomm's Convergence Strategy
« on: June 15, 2015, 12:09:33 PM »
Reliance Jio's business model (of telecom and media aggregation riding on a high?quality access network) is the direction that
some players in the developed markets have taken. Some of the recent deals like Verizon?s acquisition of AOL and Vodafone?s exploratory talks with Liberty media are indicative of global telecom players moving towards a business model envisioned by Reliance Industries.

Over the next few months, Jio plans to launch other apps like Jio Drive (virtual storage drive for content), Jio Play (HD video
streaming app), Jio Beats (music streaming app), and Jio News (newspaper aggregation app with an option of offline reading). Jio has already tied up with State Bank of India (SBI) for payment bank license and also plans to launch Jio Money, a digital wallet service.

Reliance Jio has also applied for pan?India Multi System Operator license to offer Television content and indicated that offers have been planned at monthly ARPUs of Rs 300?500 with services ranging from broadband internet access to cable television. Jio plans to reach 1mn homes through FTTH by April 2016. We believe that the company will be aggressive in data product offering because of the significant economies of scale arising from its 4G  LTE network backed by the ubiquitous fibre optic roll out.