Amazon AWS will benefit from increased enterprise adoption and a stable pricing environment. During its recent re:Invent conference, Amazon announced that 13 new companies are going "all-in" on AWS including Fast Retailing, Hertz, FINRA, and AOL. Additionally, General Electric announced it plans to move 60% of workloads to AWS over the next 3 years while Accenture and AWS have formed a business group to help enterprises migrate to and run their businesses on AWS. By our estimate Amazon is by far the largest public cloud vendor as of 2Q15 and should continue to gain share, driven by increased enterprise adoption and new and existing customer growth.
