Data retrieved from Alexa shows that Amazon India continues to be a leading desktop website, and is the only e-commerce website in the Top-5 Indian websites. We acknowledge that this rank is only based on desktop metrics, which may not reveal the correct traffic picture given ~70-80% of traffic on most websites is from mobile devices (through the mobile website/app).
App ranking data from App Annie shows that Flipkart is the topmost e-commerce app in India (based on Google Playstore download data), followed by Amazon India and Snapdeal. While Flipkart dropped a rank, Amazon gained 3 ranks, thus closing the gap to only 3 ranks. Snapdeal is now a distant third at rank 25.
We note that getting a comprehensive traffic-based rank of websites remains a challenge due to growing difficulties in monitoring mobile website traffic. Broadly, Alexa captures only desktop data by the sampling method. Website rankings and other engagement metrics such as bounce rate, daily page views, etc. are also based on desktop traffic only.
