The potential company collecting multi-dimensional data related to personal credit, including bank record, consumption record, location data, behaviour pattern and phone record. Through effective and quick data analysis, Yirendai's system automatically generates credit grade and recommends a decision. This is largely based on CreditEase's extensive experience in risk management.
Acquisition cost for online customers are slightly higher than that of offline customers, and is expected to be lower in the future. It is better to develop products that focus on specific verticals, such as travel, education and other services, as long as it has accumulated sufficient data.
