Jio has reached its initial target of 100 million subscribers in a time span of 170 days. We note that while it is a milestone, it would be
key to gauge the subscriber churn on monetisation. The addition of 100 million subscriber in a short span is indeed a milestone but retaining users as services are now paid would be the true indicator of Jio?s might as an operator of choice.
Reliance Jio Infocomm is offering Jio Prime membership under which both voice and data (subject to FUP) would be free for a period of a year till March, 2018. The membership would entail a one-time enrollment fee of Rs 99 and an additional price of Rs 303/month This will give you 1 GB of Data Free EveryDay + Access to all the Premium Jio Apps Content - Movies, TV, Mags, etc
Jio will also allow its subscribers to choose the highest selling tariff plan of any of the leading operator and offer 20% higher data on the same tariffs.
The Jio tariffs are indicative of the fact that price competition in order to grab the subscriber pie will remain. Consequently, we expect
other telecom operators to come out with similar tariff plans.
