Amazon recently launched its streaming device, the Amazon Fire TV stick. Some of the popular apps on the Fire TV platform include Prime Video, Netflix and YouTube among others. Interface on the Fire TV stick allows users to monitor data usage and allows voice-based search.
Amazon India suggested that 95% of the Indian market is prepaid and the focus is to give consumers the ability to choose what they would like to watch in HD but with low data usage and the ability to watch offline as well. Amazon suggested that India was the only market where the company was launching with 18 original shows. It is working with film production houses and plans to deliver film quality content in episode format.
