Author Topic: Jio Platform - Data Lake Play  (Read 2027 times)

wiredlife

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Jio Platform - Data Lake Play
« on: January 22, 2019, 12:49:32 PM »
Jio mentioned that other growth drivers are its JioPhone, upcoming FTTH and Enterprises services and digital tech platforms. It intends to enhance its digital tech. platform by entering into exclusive partnerships with content providers.

Robust user engagement will give Jio an opportunity to build the Jio Advertisement platform. In this light, we believe that Jio’s enterprise data lake – an integrated repository of massive data from internal and public sources (e.g. Social media), would be relevant, as it would give the company ability to target users with relevant advertisements.