Author Topic: CPaaS - 15% Growth  (Read 1910 times)


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CPaaS - 15% Growth
« on: September 29, 2021, 08:54:24 AM »
Tanla's cloud-based platforms provide ease of connectivity to enterprises and aggregators with a plug-and-play approach. Tanla recently expanded the bouquet of services by acquiring Karix, the market leader in the Indian Communications Platform as a Service (CPaaS) space and Gamooga, a marketing automation company, in FY20. It also recently launched Trubloq, a blockchain based solution to filter spam SMSs. Trubloq processes 62% of India’s SMS traffic.

Tanla sees the existing Indian CPaaS market growing by 15% annually and the entry of new-age companies in ad-tech, ed-tech, fintech and gaming will add to market growth by more than 5%. The multiple use-cases of Trubloq and the above opportunities in conversational platforms and OTT channels would further expand the addressable market. The international opportunity will be in addition to these.

Tanla has been working on driving partnerships and expects to announce two significant partnerships soon. The company also sees sizeable opportunities in conversational platforms and OTT channels, and one of the above-mentioned partnerships would focus on these areas. Though we await more clarity, we believe these could add an extra leg to growth.