Internet Businesses Productivity – Traffic Up, Recovery still to come

Leading Internet company InfoEdge released some interesting numbers to us. The 2020 August Naukri.Com’s Jobspeak indicates hiring activity in the IT / ITeS industries was up 14%/16% MoM. Hiring trends in Auto & auto ancillary, BFSI and Construction / Engineering/ Cement / Metals companies also improved 17%, 12% and 3% MoM, respectively. However, hiring activity was down 10% MoM in Oil & Gas / Power / Infrastructure industry and overall hiring situation continues to remain substantially weak on a YoY basis (-35% YoY).

What does Similarweb’s Internet Trends Indicate ?
In recruitment classifieds segment monthly traffic trends in Aug 20 were broadly flattish MoM for all three major players (Naukri/Indeed/Monster India). For all major real estate classifieds companies (99acres, Magicbricks, Housing and No-broker) Mid- to high-teens sequential growth (on a MoM basis) was observed. Shaadi, Matrimony and Jeevansathi witnessed Sequential negative traffic i.e 4-6% MoM decline.

Swiggy/ Zomato reported 20%/9% MoM growth in desktop & mobile web traffic. On the other hand, traffic trends were broadly flattish (+1% MoM) for financial services aggregators. While monthly traffic was broadly flat for Policybazaar and Bankbazaar, it grew 5% MoM for Paisabazaar.

In the ed-tech segment, traffic improvement of 18% MoM was mainly driven by Byju’s (+28% MoM), as Unacademy and Vedantu reported 10%/6% MoM growth, respectively. In e-Commerce segment, monthly traffic trends were positive for both Amazon (+7% MoM) and Flipkart (+4% MoM). In the grocery delivery segment, while traffic was up 8%/4% MoM for JioMart / Grofers, it de-grew 10% MoM for BigBasket. Consequently, segmental traffic trends remained broadly flattish MoM.