The average Indian online buyer is between the ages of 25 and 30 and ?affluent? ? he/she has access to websites seamlessly through personal computers and smart phones. Interestingly, the share of tier-2 and tier-3 cities is higher for most online players. Snapdeal claims that over 60% of the orders to its website are from tier-2 and tier-3 cities.
Even in the case of pure-play apparel players such as Jabong, these statistics hold true ? 62% of Jabong's shipments in Q2FY14 were to tier-2 and tier-3 markets. This demand is driven by the fact that many of the brands have limited presence in tier-2 and tier-3 markets due to shortage of quality retail space or unviable economics, given limited population in a location.
Why are Indians BUYING Online ?
Discounts, free delivery, cash on delivery, easy returns ? who wouldn?t want to be an online consumer. But one of the main reasons why consumers continue to flock online is the range of products and the convenience of not having to step out of your home and buying everything under one roof. Online stores, especially marketplaces, literally bring the store to the consumers? desktop or
mobile. The variety and categories on offer at a click or touch are unparalleled. And to top it all, there are apps and websites which guide you on best pricing of the product.
