There will be more than 30% growth going into 2017 for online video since there is so much TV advertising budget waiting to be shifted from traditional ad format to digital. Both the big TV channels (CCTV, HunanTV, JiangsuTV, etc) and the online video platforms will squeeze TV advertising market share from the lower-tier city TV channels. Compared to other new digital formats, video ad is similar to understand and the concept is similar to TV ads. Thus, brand names can quickly embrace the format. One of our speakers from the online advertising industry also claimed that players within the online video industry have seen much change recently. Youku+tudou, which primarily targeting firsttier viewers, may see challenges from Tencent video and iQiyi and new comers like LeTV
Big brands has just begun to do serious marketing to reach more customers as the consumption industry completion intensify.
