Idea continues to engage with app developers to improve the digital ecosystem. It has tie-ups for music, movies, games, vernacular content, etc. Focus will also be on digital wallets (100k users currently).
Idea mobile payment bank will be launched in 2HFY17. Combo price pack, high value pack with bundles (including music, movies, games, etc) will be offered by Idea.
Idea had 42m 3G devices on Idea's network as of end-June 2015 which doubled YoY. 1.7m of them supported 4G as well. VoLTE handsets are even rarer (very small proportion of 4G handsets). The 3G ecosystem will continue to grow but % penetration of 4G will rise fast once device prices fall and rollout accelerates.
