As people become ever more reliant on digital channels in their personal life (e.g. social media for keeping up with friends, internet TV and music for entertainment), when they go to work they are increasingly looking for a similar experience. While some businesses
& industries have been faster to adapt, generally mature institutions such as governments, banks, supermarkets etc. have still got to make a more concerted transition to reflect the new ?digital first? paradigm ? or face risk of being disrupted by digitally-enabled competitors. This is driving a digital transformation across multiple industries
Retailing - Omni-channel marketing means providing a consistent and seamless experience across offline, online, mobile and social media channels. Software providers in this space include SAP hybris (focus on B2B) and Salesforce Demandware (B2C). IDC estimates that e-commerce software will growth at around 17% in the next few years.
Digital appointments ? Scheduling all kinds of appointments online can reduce cancellations and thereby drive up efficiency for banks, healthcare, government interviews etc. Accenture estimates that in the US, digitally scheduled appointments will make up 38% of patient visits, up from just 2% in 2014. In future, many of these appointments could be carried out via video call in order to further increase efficiency.
Industrial Internet of Things - IIOT allows plant managers to monitor and improve the utilisation of their production lines. This can reduce overall maintenance costs by 30%.
Cyber security - With an increasing share of business done digitally, cyber security is becoming a responsibility for Line of Business managers. Technology solutions need to be built around responding to large amount of data in near real-time.
Digital transformation is not just the launching a stand-alone company website. Some companies may need to rethink their entire operations, and refresh significant amounts of their IT landscape. As customer and operations increasingly shift to online/cloud,
marketing, customer service, logistics and various other functions need to be completely reworked to deal with the changing customer/product journey.
