User generated content giant, Facebook has grown its ad business by around $1.6B in the past two quarters. This equates to Facebook growing almost two Yelpsized businesses (~$900MM rev '16e) or about half a Twitter ($3B rev '16e) in the past two quarters alone. In absolute dollar figures, FB is growing its ad business faster than larger peer Alphabet, which added $1.4B of new ad revenue during the same time period. This suggests Facebook is the primary beneficiary as new ad dollars pour into mobile ad campaigns.
Facebook Video - Since May, the number of people broadcasting live video on FB has increased by four times. FB is testing a version of its app with a camera just one swipe away from the news feed. Instagram Stories has 100MM daily active users. Optimistic around Instagram and video ads, FB's next billion-dollar businesses.
