Yatra has a multi-channel platform to access different markets and to allow cross-selling
B2C ? Consumers can book travel on the Yatra.com website or the Yatra mobile app, with support from a multi-lingual call centre. Yatra has had 5.2m customers since 2006.
B2E ? Companies with a total of 1.4m employees use Yatra Corporate to book and manage corporate travel. While net revenue margins are lower in the B2E segment, marketing spend is lower, and so the segment is more profitable than B2B.
B2B2C ? reaching consumers in smaller markets is hard, so Yatra processes bookings for over 17,000 travel agents (and growing) who are mostly in Tier 2 and 3 cities.
Yatra?s acquisitions include ticket consolidator TSI in 2010, hotel aggregator MagicRooms in 2012, event portal Buzzingtown in 2012, and hotel network TravelGuru in 2012.
