For driving up ARPU, company has initiated several measures. (a) Minimum ARPU plans of Rs35 (despite leading to loss of customers having
ARPU of Rs0-10). (b) Introduced plans of Rs119 offering unlimited voice along with 1GB/month, enticing users to smartphone data consumption. (c) Continued content partnership to drive adoption of higher ARPU plans. (d) In line with Bharti Airtel’s decision to remove Rs299 postpaid plan, VIL has also indicated they may consider the same but may do it on staggered manner.
While the management clarified that it will be difficult to realize synergy benefits beyond the initial guidance of Rs84 bn, there are several additional cost control measures they can target. These would be looked at in due course. Focus at this point remains delivery of targeted merger cost synergies.
