In the internet ecosystem, leaders create outsized value while other players typically falter, not even generating economic returns. With emergence of high-speed data at globally low prices, Indian consumers got hooked onto such entertainment platforms. However, RJio could not establish leadership in apps as rivals provided better user experience and responded quickly to consumer feedback. Disney + Hotstar (Hotstar) has clearly established leadership with 300mn+ MAU
Here is the list of Top 10 Video Streaming OTT Apps in India
Share of OTT viewers subscribed to the app
Hotstar - 49%
MX Player - 42%
Jio TV - 29%
Amazon Prime - 15%
Netflix - 13%
Son LiV - 9%
Airtel TV 8%
VOOT TV 6%
Zee5 - 5%
Some of the late entrants such as MX Player also garnered sizable market share with a more focused strategy.
