Instagram is global with more than 70% of users outside the U.S. According to Pew Internet Research survey, 26% of adult Internet users (up from 17% in 2013) or 21% of the entire US population use Instagram. Importantly, 53% of young adults ages 18-29 now use the service compared to 37% a year ago. While Facebook has 87% of users between18-29, Instagram likely has higher teen usage
Over the last year, Instagram significantly expanded its user base to 300mn monthly active users, up from 27mn when Facebook agreed to acquire the company in April 2012 (closed in August 2012). Instagram added 120mn users last year and is also the largest social network outside of China, excluding Facebook.
Per Facebook, users spend 21 minutes a day, on average, using the app. This disclosure compares to comScore US data that suggests 4.4 hours per user per month or 8.5 minutes per day.
Facebook is seeing people using both Facebook and Instagram and also video and other ad products in combination. Instagram has strong engagement, with 30B photos shared to date (up from 16B in 9/13), 2.5B Likes daily (up from 1B in 9/13), and 70M photos shared per day (up from 45mn in 9/13).
