Info Edge has been trying new monetisation avenues in 99acres. Online real estate classifieds have attractive long-term potential, given the size of the industry and low online penetration currently. However, the segment is attracting new entrants, backed by accessible capital. Rising competition means 99acres will take time before becoming a significant contributor to the company's earnings.
Amid increasing competition in the online food discovery and ordering segment in India, Zomato is set to launch its food ordering application for restaurants in Mumbai, Delhi and Bangalore, as per media articles. This is a positive for Info Edge, as it indicates a robust monetisation strategy on top of strong business growth.
