Saavn started on paper. The product is agnostic to all platforms; however, mobile phones accounts for 98% of its downloads. The product is available in 13 languages, which allows for a primary language experience backed by multi-language home screen. The content is available across 900 labels. Non-Hindi content has come to be over 25% of downloads compared to about 15% in January 2015. Saavn was the first music streaming service in the world to launch Coldplay?s A Head Full of Dreams
Saavn is a data-centric company. It uses data for pre and post decisions and uses data to forecast outcomes. The local media file does not leave any data footprint. However, streaming media file generates real-time data patterns.
The business model is based on advertisement revenues. Saavn?s ad platform is based on a spot model. Saavn runs four minutes of ads every hour. It is built for mobile. Saavn?s revenue per MAU (media access unit) per year is US$0.3 compared to US$1.67 for Facebook and US$3.25 for Google.
The company has150 people and 10 guiding principles (greater than music, invest in people etc.) ? its chosen way to counter attrition.
