Hike is an instant messaging service launched in Dec-2012. Within two years, the total number of users has crossed 35 million already and Hike has emerged as a clear number two after Whatsapp in India.
Hike has used several innovative ways to acquire users, retain them and build a strong case for continued engagement over time. Some of the initiatives include optimizing the app for lower speed and making it more efficient, including stickers in a local context state wise for India, provision for sending messages even while users are offline, provision for putting passwords on messages.
