Author Topic: How Hike Managed to become Number 2 behind WhatsApp ?  (Read 2189 times)

wiredlife

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How Hike Managed to become Number 2 behind WhatsApp ?
« on: February 18, 2015, 04:27:24 PM »
Hike is an instant messaging service launched in Dec-2012. Within two years, the total number of users has crossed 35 million already and Hike has emerged as a clear number two after Whatsapp in India.

Hike has used several innovative ways to acquire users, retain them and build a strong case for continued engagement over time. Some of the initiatives include optimizing the app for lower speed and making it more efficient, including stickers in a local context state wise for India, provision for sending messages even while users are offline, provision for putting passwords on messages.