iClick CEO Sammy Hsieh sat with HK-based investors last week, offering them a preview of 2015 Digital Ad Trends. Sammy's Tech Team is working to link up to the ever-growing number of APIs Tencent Ad Exchange. Mr. Hsieh expects Tencent to see faster Ad Revenue Growth.
While there have been gradual improvements in the back end, we believe advertisers await more marked improvements in Qihoo click-through and conversion rates.Amore important development would be the introduction of an even more powerful mobile search solution which would improve Qihoo's market position significantly, although we see few leading indicators to suggest its imminent delivery.
A smaller amount will come from Weibo spend along with current brand ad spend and budgets previously devoted to China's largest e-commerce platforms. Buy Baidu and Tencent. Most Moments and broader GDT spend will come from offline budgets.
