High discounting in e-commerce is not sustainable over a longer period of time. Customer loyalty will come from addressing basic issues and pain points of the customers and moving further to provide higher level of personalization and customization through analytics at a larger scale. While companies may be doing it independently for customers in their own platform; another approach to improve customer loyalty would be a collaborative approach through a third party platform like Payback.
Significant increase in internet users (to over 500m) , online buyers (to over 250m), large market opportunity and improving ecosystem (payments and logistics) will support continued strong growth which is driving a premium for valuations.
