The number of internet users is surging rapidly and users now utilise internet for increasing range of everyday activities from shopping and banking to sharing photos and watching TV. Thus, people are spending a growing proportion of their time and wallet share on the internet. The usage pattern has also altered considerably--internet use now, whether for online gaming or online transactions, requires more bandwidth, boosting bandwidth consumption. However, internet revenues are, for the most part, disconnected from bandwidth consumption. Generators and consumers reaped the benefit of internet boom, but connectivity and network services providers earned almost no revenue from the incremental traffic.
Internet bandwidth consumption and revenue generation highly disconnected
