Facebook recently relaunched its Atlas adTech platform, closed on its LiveRail acquisition and rolled out Audience Network. Facebook will continue to invest in AdTech to help advertisers reach the right audience.
How is Facebook's Ad Targeting Better than Google's ?
Facebook's age and gender targeting is 45% more accurate than the digital industry average according to the company. For example, Metlife, using Facebook's look-alike audience feature, was able to sell new policies at 2.4x higher rate than MetLife's next best performing channel and at 50% of the cost of the display ads.
