Word of mouth and Social were cited as two of the most effective channels for customer acquisition given the authenticity and ability to target, respectively. While ecommerce companies strive to deliver authentic and immersive messages via channels like social, Dollar Shave Club highlighted that there are still creative ways to lever mass channels to deliver an authentic message. Whether driven by curation, content, logistics, or service, convenience is a tenet of ecommerce.
Munchery noted that its vertically integrated platform drives 50% higher efficiency on food costs and up to 90% higher efficiency on chef labor costs, relative to traditional restaurants
