Social Media giant Facebook which has revenue stream only from Ads flipped which caused a major blooper in its Streaming Video Ads Metrics.
Facebook's VP of Global Marketing Solutions, Carolyn Everson noting that while it was an error, it was only one of 14 metrics provided on its advertiser dashboard, it did not impact billings or ROI. However, Industry contacts tell us that the misreported metric in itself is a big issue and further highlighted the measurement problems associated with walled gardens.
Snapchat noted it has seen a positive response from its introduction of full-screen videos and video ads.
The growth and scale of eSports, a new era of significant focus for Yahoo!, is impressive with properties like Riot Game's League of Legends having 100mn active MAUs/players, and live events commanding millions of dollars in award money and selling out large venues in minutes?.
