Author Topic: Mix shift to larger screen sizes for smartphones in India  (Read 7 times)

wiredlife

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Mix shift to larger screen sizes for smartphones in India
« on: May 07, 2017, 04:47:15 PM »
Over the last seven years, the mix of smartphone shipments in India has been moving towards larger screen sizes. The average cycle for any screen size typically lasts for 3-4 years, after which shipments fall to almost negligible levels as users move on to the next bigger screen size. We have seen this phenomenon play out in China, and India seems to be lagging China by 12 months with shipments of >5" screen size constituting 67% of total smartphone shipments in 2016.

While several factors would have caused this massive mix shift, it highlights the significant increase in the usability of smartphones to carry out commerce activities among others. During this period, screen sizes increased from 4" and below to around 5" to 6". In India, smartphone screen sizes are now predominantly between 4.5" and 6".