70% of the traffic which Jio sees is video. Facebook and YouTube have seen robust growth post Jio launch. Demand for content is likely to increase dramatically and Jio is happy that Amazon and Netflix were growing the content ecosystem in India as it wants to create a fat broadband pipe (huge data capacity) which is accessible to all. Through Viacom the company is creating plenty of local content and it sees mobile viewing in India as much larger than big screen viewing. One big challenge in the Indian handset ecosystem is limited storage capacity averaging around 8GB, which implies that Indian subscribers delete old applications to accommodate new apps.
