Author Topic: Airtel Digital Brain / Darts Platform  (Read 1975 times)

wiredlife

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Airtel Digital Brain / Darts Platform
« on: January 22, 2019, 12:50:36 PM »
Airtel developed a Digital Brain (360 degree view of consumers), an intelligent and predictive platform helping Airtel understand each customer personally and contextually. This would help the company better engage with customers for selling its own services as well as partner services. Airtel mentions this as a ‘game changer’.

DARTS aggregates data from CRMs, billing systems, network, in-store visits, DTH, Telemedia, Wynk and My Airtel to prepare near real-time insights on consumers. It is a foundation for the revenue assurance function with several use cases like Airtel Secure, data rollover, proactive experience management, and credit line for customers.